Our Large Banking Client is Looking to Hire an Email Marketing Manager for a 3 MONTH, ONSITE, W2 CONTRACT - APPLY TODAY!
**CANDIDATE MUST BE LOCAL TO SOUTHINGTON, CT AS THIS IS AN ONSITE ROLE**
Pay: $55-$60
Responsibilities:
• Plan, develop and implement email campaigns to line of business clients that factor in the full customer journey across all channels, drive customer and prospect engagement and improve conversions.
• Develop email marketing plans, tactics, and testing for one-time and on-going campaigns with internal and external partners leveraging previous campaign experience, competitive research, and email best practices.
• Scale and improve email campaign performance through automations, journey building, and triggered campaigns.
• Comfortable representing email marketing team in meetings to report on campaigns and provide strategic advice.
• Ensure accuracy of list data and its sources, data integrity, segmentation, timely scrubs of opt-outs, targeting logic, and dynamic content.
• Collaborates with other channel owners, stakeholders in marketing, analytics, IT, to create customer lifecycle journeys that are scalable, automated, personalized, and multi-channel.
• Compliance & Regulatory Review Process & Documentation
• Work closely with legal and compliance teams to ensure compliance with all regulations, policies, and procedures.
Requirements:
• 6+ years in direct marketing, email marketing
• Marketing background, with copywriting experience preferred.
• Exceptional communication, problem solving and project management skills.
• Must have experience using Salesforce Marketing Cloud in a B2C and/or B2B environment managing campaigns & journeys.
• Self-motivated and resourceful, thrives in a dynamic, changing environment.
• Consistent results in a fast-paced, evolving environment with ability to multi-task and prioritize.
Education:
• Candidates with advanced degrees (Associates, Bachelor’s, and/or Master’s) preferred, yet a High School diploma or GED is required. Candidates with some combination of coursework and experience, or else extensive related professional experience, are eligible for consideration.
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