Job Description
Product Director, Salesforce CRM Location: Either located in Denver, CO (Remote work along with 3 days/month onsite Tues-Thursday during the 2 nd full week of each month) or can be 100% remote and travel once/quarter to Denver, CO (travel expenses will be reimbursable)
Contract to Hire Opportunity 3-6 month contract with the intent to convert to full time employment
We are seeking a highly experienced and strategic Product Director to lead our clients' Customer Relationship Management (CRM) strategy. The ideal candidate will have a proven track record of successfully managing and launching Salesforces CRM products using a product-oriented delivery model. This role requires a unique blend of business and technical savvy, a big-picture vision, and the drive to make that vision a reality.
Primary Responsibilities: - CRM Product Strategy and Vision:
- Develop and communicate a clear CRM product strategy that aligns with and leverages clients Salesforce platform.
- The product strategy will drive outcomes in areas like business development, contact center agent experience, and stakeholder engagement by exercising capabilities and feature across Agentic AI, core CRM, Personalization, Digital Outreach, and Data Management.
- The defined strategy is inclusive of functional and technical ownership.
- Outcomes of the product strategy should be in alignment with established Objectives & Key Results (OKR) for both the Salesforce platform and functional lane.
- Market Analysis:
- Conduct market research and competitive analysis to identify opportunities to strategically manage clients' CRM capabilities with a forward-looking view.
- Use data-driven insights to inform product decisions and prioritize features.
- Product Development:
- Engage in the entire product lifecycle, from ideation to launch and beyond.
- Work closely with cross-functional teams, including development, UI/UX design, and other product teams, to ensure successful product delivery.
- In partnership with clients Salesforce Technical Director and data integration functions harden reliable inbound and outbound integrations to maximize customer engagement data and teammate experience.
- Customer Focus:
- Champion the voice of the customer within the organization.
- Leverage user feedback to guide the continuous improvement of the product to enhance the user experience.
- This is done by being closely engaged with the business and client's stakeholder experience teams to understand current needs and articulating the art of the possible across clients Salesforce capabilities.
- Performance Metrics:
- Use Objectives & Key Results (OKRs) to ensure all work is calibrated to drive key performance indicators (KPIs) to measure the success of the product.
- Use OKRs to drive decision-making and optimize product performance.
- Stakeholder Management: Build strong relationships with internal and external stakeholders. Communicate product updates and progress to cross functional leadership teams (inclusive of senior leadership) and other key business and IT stakeholder functions.
Required Skills and Expertise: - Bachelor's degree in business, engineering, technology, or a related field. Advanced degree welcome but not required or related experience.
- 4-8 years of experience in product management, with demonstratable experience in leadership roles.
- Certifications across multiple Salesforce products and execution experience required.
- Proven track record of successfully launching and managing products in a fast-paced environment.
- Experience in the healthcare, retail, and / or technology industry.
- Familiarity with Salesforce's full suite of customer relationship management (CRM) products, Agentic and Einstein AI.
- Strong understanding of market trends and customer needs across engagement capabilities across Salesforce and other industry products
- Proficiency in Salesforce CRM tools, including:
- Salesforce Data Cloud
- Marketing Cloud
- Experience Cloud
- Experience with contact center solutions, including journey mapping, real-time reporting, sentiment analysis, and speech analytics.
- Strong collaboration and problem-solving skills.
- Excellent communication and interpersonal skills.
- Proven ability to think strategically and execute tactically.
- Experience working with Agile development methodologies.
Desired Skills and Expertise: - Familiarity with tools and features such as call center dashboards, interaction reporting, and text analytics is highly desirable.
- Experience with Salesforce integrations, data management, and automation tools is highly desirable.
- Experience with IT change control capabilities is a plus.
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Job Tags
Full time, Contract work,