Job Description

Join to apply for the Strategic Marketing Account Manager role at Brigham Young University

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Join to apply for the Strategic Marketing Account Manager role at Brigham Young University

Why Work at BYU As the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints, Brigham Young University (BYU) strives to be among the exceptional universities in the world. At BYU, we are devoted to our faith and to our students. We take an active role in the University's Mission: "To assist individuals in their quest for perfection and eternal life.

Our unique mission, deeply rooted in the Gospel of Jesus Christ, provides countless ways to serve and make an impact. This, along with our remarkable culture of belonging, weekly devotionals, and endless opportunities for learning and growthall situated within a beautiful and historic campusmake it hard to imagine a more inspiring place to work.

Brigham Young University strongly prefers to hire faithful members of The Church of Jesus Christ of Latter-day Saints.

Job Description

Strategic Marketing Account Manager

The Strategic Marketing Account Manager develops and executes marketing strategies for BYU Continuing Education, its programs, products, and service areas as assigned. They work closely with the Deans Office, program directors, product managers, and the multimedia production manager to create, develop and implement marketing plans based on research, recommendations, and opportunities to increase awareness and reach of and participation in CE offerings. The account manager conducts market research, develops action plans, creates effective communication, delivers content on time, and evaluates performance using data. The account manager is responsible for executing multichannel marketing campaigns for assigned areas to meet goals across all media channels, including owned, paid, and shared media. The manager coordinates with the CE Communication Manager as appropriate for targeting university, CES, and Church audiences.

What Youll Do In This Position

• Promote awareness of CE, its programs, and products, as assigned, among target audiences.
• Conduct market research to identify growth opportunities aligned with BYU and CE mission, vision, and values.
• Develop marketing recommendations and plans, meeting weekly with stakeholders.
• Execute comprehensive campaigns and deliver content on time and within budget.
• Collaborate with Multimedia Services (and third parties as approved) and management for collateral creation.
• Supervise development of content for owned, paid, and shared media channels.
• Owned media: websites, blogs, emails, mailing addresses, texting, etc.
• Paid media: digital marketing, print ads, billboards, radio/TV/podcast commercials, etc.
• Shared media: Facebook (pages and groups), Instagram, LinkedIn, etc
• Recruit, train, manage, and dismiss part-time strategic marketing staff.
• Collaborate with other CE Departments and stakeholders to analyze participant and influencer feedback from surveys and questionnaires.
• Assess marketing impact through research and analyze website, digital ads, emails, and social media analytics.
  

Required

What qualifies you for this role:

• Bachelors degree with 2+ years of digital marketing, advertising, and social media experience OR
• 5+ years of digital marketing, advertising, and social media experience OR
• The equivalent combination of education and experience.

Preferred

• Masters degree in marketing related degree (communications, business, public relations, or marketing)
• 1+ year of digital marketing, advertising, and social media experience

What We Offer In Return

In addition to our competitive pay structure, this position comes with fantastic benefits, including:

• 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)
• Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually
• Employee assistance program, available to the employee and all members of their household
• Tuition benefits for employees and eligible family members
• Access to athletic facilities
• Excellent medical/dental benefits
• Short/long-term disability benefits
• Paid parental and maternity leave
• Wellness Program
• Free on-campus parking
• Free UTA passes for employees, spouses, and qualified dependents
• Discounts at the BYU Store and for many events at BYU

Pay Grade: 54

Typical Starting Pay

$79,500.00 to $103,500.00

• If the job has a post-end date, the last day to apply is the day before. If the job doesnt have a post-end date, the job could close at any time on any day**

Required Documents

All Staff positions require a resume.

Refer to the Job Posting for any additional required documents.

Members of The Church of Jesus Christ of Latter-day Saints must hold and be worthy to hold a current temple recommend.

Brigham Young University is an equal opportunity employer, including disability and protected veteran status.

Brigham Young University (BYU) is widely recognized not just for its world-class education, but for its deep commitment to inspired religious values. Gathered together in a Christ-centered atmosphere, BYU employees are a vital part of a community of belonging, where we value the experiences, perspectives, and talents of each individual. If you share in our devotion to faith and to excellence, we have a place for you here at BYU!

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Higher Education

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Job Tags

Full time, Temporary work, Part time, Work at office,

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